SEO is the overarching concept of search engine optimization. It is the idea of using strategies and techniques necessary to optimize a website to what the search engines are looking for in a strong quality website. Those search engines hold a lot of power since most everyone uses them to find the information they need on the Internet.
Plain old SEO is great, but it does not hold the same power as a more localized version in a lot of areas. Take local SEO Tampa as an example. Those who live in Tampa have their own unique culture, news stories, and sense of community. Applying SEO techniques that uniquely appeal to them is a great way to get those who are in that area to view your material.
Localized SEO is so important because often people will go to view material that is relevant to their own area. Consider the individual who wants to look for a tax consultant. If they are searching for one on the Internet, they are likely to type the name of their city at the end of the search term. Therefore, they are more likely to type “tax consultant Tampa” rather than just “tax consultant”. That difference is huge. People who have websites that are optimized for the Tampa area are far more likely to pick up the business from that area.
People from all walks of life are beginning to see the relevance of targetting a more percise audience. They see the benefits from this almost immediately, particularly if they are running a local or regional business.
If you want to know how you can impliment local SEO, Contact Us for some tips on how to do this.